Press Releases and News
Announcements and Updates
The latest and greatest from Chief Collision Technology.
Chief Collision Technology to Attend 2022 SEMA Show in Las Vegas!
Rotary and Chief Collision Technology to Attend 2022 SEMA Show in Las Vegas Visit Booth #36017 November 1-4 for the “Serving the Shop” experience! MADISON, IN, October 26, 2022 — Rotary and Chief Collision Technology, both part of Vehicle Service GroupSM (VSG),...
Chief at SEMA 2022
Chief is excited to announce that we will be attending the 2022 SEMA Show in Las Vegas, NV! As we continue in our mission of "Serving the Shop" we will be hosting live product demos throughout the four days of the show. We will also be celebrating the 50th Anniversary...
Turnkey Damage Repair Solution Ready for Hail Season
Chief, a leading provider of collision technology repair solutions, has assembled an expanded network of PDR shops across the United States, carefully ensuring that each shop meets Chief’s quality standards in tech training and customer service.
Vehicle Service Group supports Prince of Peace Catholic Schools
Prince of Peace Catholic Schools recently hosted a FUN RUN Fundraiser during their annual Healthy Hilltopper program. Focused on promoting health and wellness among students in the community, the event raised more than $16,000! Dedicated to helping the kids in our...
Chief Collision Technology Adds Touchless Hail Claim Management Solution
Just in time for the 2021 hail season, Chief Collision Technology, part of Vehicle Service Group (VSG), will soon offer an automated hail claim management solution with the launch of Constellation. The technology solution will give insurance providers, fleet managers and collision shops a complete hail repair solution—from first notice of loss through the claims process and finally to vehicle repair.
Vehicle Service Group Helps Students Stay Warm and Healthy This Winter
Vehicle Service Group (VSG) helped students in Jefferson County, Indiana school districts stay warm this winter by donating hats and gloves to every elementary student in the county. The donation was part of VSG’s effort to give back for Giving Tuesday, a global...
Vehicle Service Group announces expansion of its Madison, Indiana, facility
Madison, Ind., October 27, 2020 – Vehicle Service Group (VSG) is announcing a $7 million expansion to its Madison, Indiana, operation. The makeover will include a new paint line, improved manufacturing flow and greatly increased manufacturing capacity. Founded in...
Easily Secure I-CAR® ProLevel Platinum Credits
With the rapid developments in vehicle technology, use of new materials and introduction of advanced safety systems, ongoing training in evolving collision repair techniques is becoming more important than ever. Chief University makes it easy for technicians...
Measurement + Alignment = Total Repair Control from Chief
Increase revenue and productivity with new Chief Meridian Alignment System.
Chief to Offer Additional Collision Repair Solutions for Heavy-Duty Vehicles through Agreement with Celette
Madison, Ind. (April 12, 2018) Chief®, one of the world’s most-recognized collision repair equipment brands, has reached an agreement with Celette France SAS, a leading European manufacturer of bench/jig repair systems and computerized measuring equipment. Under the...
