Collisionology Blog

Insights & resources from Chief Technology.

2020 Collision Repair: What Is ADAS?

2020 Collision Repair: What Is ADAS?

If you keep up with industry trends, chances are you’ve seen a lot of discussion about ADAS recently. We’ve been talking about it here and here on our blog. The fact is, understanding ADAS will be critical to repairing new vehicles, so if you don’t know much about it…

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Why You Should Keep Wheel Service Work In-House

Customers send their damaged vehicles to your body shop for repair. They’re trusting you to do whatever necessary to make it look and drive like new again – as soon as possible. After spending hours straightening the frame or unibody, replacing parts and giving the…

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Is Outsourcing Alignment Really Worth it?

There are a lot of preconceived notions around outsourcing alignment services. Many shops think they can’t bring alignment in-house because they lack the space, technician knowledge or budget to make it happen. But that’s not the whole story. When you take a closer…

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Adding Alignment to Your Shop

You go to great lengths to repair every vehicle according to your high standards. Then, you send it somewhere else for alignment. Now your reputation is at the hands of someone else. It doesn’t matter how high your standards were if a poor alignment creates a new…

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The Benefits of Chief University Training

“Do it right the first time.” That’s the philosophy of all of the employees at Chief. And it’s one that we are committed to sharing with our collision repair partners through Chief University. A variety of programs are available to help collision repair shop…

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Chief Fast Fact: 360-Degree Measuring

How fast can your techs repair a vehicle? It depends on the damage, right? It also depends on whether or not you accurately measured the damage in the first place. This includes the damage you can see with your eyes, and the damage that lies underneath. Before you…

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Thanking the Veterans who Make Chief Proud

There are a lot of men and women at Chief Automotive who go above and beyond to make our customers happy and our products the very best. This Veterans Day, we’re especially grateful to those who have served in our armed forces. There are 37 veterans who bring their…

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