Collisionology Blog

Insights & resources from Chief Technology.

Why You Should Keep Wheel Service Work In-House

Customers send their damaged vehicles to your body shop for repair. They’re trusting you to do whatever necessary to make it look and drive like new again – as soon as possible. After spending hours straightening the frame or unibody, replacing parts and giving the…

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Is Outsourcing Alignment Really Worth it?

There are a lot of preconceived notions around outsourcing alignment services. Many shops think they can’t bring alignment in-house because they lack the space, technician knowledge or budget to make it happen. But that’s not the whole story. When you take a closer…

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Adding Alignment to Your Shop

You go to great lengths to repair every vehicle according to your high standards. Then, you send it somewhere else for alignment. Now your reputation is at the hands of someone else. It doesn’t matter how high your standards were if a poor alignment creates a new…

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The Benefits of Chief University Training

“Do it right the first time.” That’s the philosophy of all of the employees at Chief. And it’s one that we are committed to sharing with our collision repair partners through Chief University. A variety of programs are available to help collision repair shop…

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Chief Fast Fact: 360-Degree Measuring

How fast can your techs repair a vehicle? It depends on the damage, right? It also depends on whether or not you accurately measured the damage in the first place. This includes the damage you can see with your eyes, and the damage that lies underneath. Before you…

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Thanking the Veterans who Make Chief Proud

There are a lot of men and women at Chief Automotive who go above and beyond to make our customers happy and our products the very best. This Veterans Day, we’re especially grateful to those who have served in our armed forces. There are 37 veterans who bring their…

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Chief Fast Facts: Welding Aluminum Faster and Better

Efficiency is key to driving revenue and getting the most out of every job. But if you’re really going to work faster, you have to work smarter, too. The right tools and techniques keep your techs operating at their best and your customers satisfied with the result….

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What you need to know about frame machines.

What you need to know about frame machines.

Body shops should choose repair equipment as if their business depends on it – because it does. Your shop is only as good as the services you provide, and choosing great equipment means you’ll provide great service. Make the right frame machine selection and your…

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The Repair Tools You Need to Save Time

Body shops live and die by cycle times. It’s a basic fact of business that you need to get each vehicle in and out as efficiently as possible. Customers want repairs done quickly and correctly – you and your techs both know that. So what can you do to make it happen?…

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