Chief-SEMA-Show1.jpgThe SEMA Show takes place Nov. 1-4 at the Las Vegas Convention Center. Chief booth #10116 in the North Hall Tools & Equipment section will be the home base for the latest product offerings from Chief, Globaljig, Chassis Liner and Chief University brands. 

 “The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.” –

Chief’s popular aluminum repair shop tools, including its fume extractor, dust extractor, Structural Holding Package, MultiTool Aluminum Dent Repair Station, Vulcan ADU adhesive debonding unit and MultiMig MIG/MAG welders are available during the show in discounted bundles. Anyone who purchases two of the products receives a 10 percent discount, while buyers of four or more of the products get 15 percent off the bundle. 

Enough about us. What are some other reasons to be at SEMA? We’ve narrowed down three big advantages of attending SEMA this year, or in the future. 


These sessions will give you the tools to continued success in your area of expertise and help take your business to the next level. 


Take the opportunity to view the world’s largest collection of automotive innovation. This is something you just can’t pass up. “The New Products Showcase is the #1 SEMA Show Buyer and Media destination. It’s where Exhibitors’ showcase their best and newest product ideas displayed in one place for optimal viewing pleasure.” – SEMA Show.

Not only can you view the new products your interested in but you can scan them and gain more information about the companies that are offering these new products. This gives you control to take information back with you and gain all the knowledge you need for any future decisions. SEMA puts the control in your hands, so take advantage of it!


You’ll be hard pressed to find another event with this many industry professionals under one roof. Below we have listed just a few networking opportunities at SEMA!

*For time and place of each session please click the provided link.


If you are attending SEMA this year download the new SEMA app! This app gives you every thing you’ll need to make your experience at SEMA even better. Our favorite advantage of the app is the map. Never get lost again! This part of the app gives you directions on how to get to the booth you are interested in! Learn more here > SEMA app