800.445.9262

About Us

Collision repair innovation since 1972.

Chief Collision Technology was originally founded in 1972 in Grand Island, Nebraska under a different name. Back then, Chief was the first structural repair equipment manufacturer to attain ISO 9001 Certification—a standard that designates quality assurance in product design, production, installation and service after the sale. Today, we carry on that tradition of quality at six locations around the world, with representation in 48 countries on five continents. We understand that your success depends upon three things: our product quality, innovation and exceptional customer service. We strive to deliver all three every day.

The Chief equipment difference.

Our goal is to provide collision repair shops a total repair solution across our Chief products and the other high quality brands we offer: Globaljig. From diagnostics and measuring to pulling, welding and structural repairs, we help you work efficiently, safely and accurately. Our products combine sophisticated technology with easy-to-use displays and controls. Plus, we do our best to bring you the very latest OEM specifications, so you can make better repairs with better results and more profitability.

 

More Choices. Higher Quality. Value Pricing.

These reasons alone have prompted thousands of body shop professionals to make Chief their sole source of collision repair equipment for accurate results. And when you look at the “big picture” in terms of what Chief provides before, during and after the sale, the differences will astound you.

Headquarters

Chief Collision Technology
996 Industrial Drive
Madison, IN 47250

Phone: 800-445-9262
Fax: 866-275-0173

Support Information

Customer Support
Phone: 800-445-9262 Option 2
Fax: 866-275-0173
Email:
[email protected]

Tech Support
Phone: 800-445-9262 Option 1
Email:
[email protected]

Background

Chief Collision Technology, a Vehicle Service Group (VSG) brand, is one of the world’s largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle anchoring systems, computerized measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, repair and collision theory.

OEM / Major Account Partners

Approvals / Homoligation

Chief Automotive Strategic Productivity Partners

Compare and Choose

Compare and Choose

Chief offers the most extensive line of pulling, measuring, anchoring and vehicle specification products in the industry, but we realize that different shops have different needs. As a result, Chief continues to aggressively develop and launch innovative products that enable shops of all shapes and sizes to become more productive and successful.

Ready to step up? To find out more, contact your Chief representative today at | (800)-445-9262.

OEM / Major Account Partners

Chief® partners with OEM’s and major collision repair providers worldwide, and is proud to be their preferred equipment supplier for collision-repair products and services. Chief® is proud to partner with OEM’s worldwide to aid in their success through ongoing collision-repair training, vehicle frame specification development and new innovative repair techniques.

Chief® acts as a virtual partner with OEM’s, working directly with their Technology Centers on the design and development of current – and future – vehicle collision repair and component replacement processes, including:

  • Development of vehicle collision repair systems, processes and equipment
  • Design and development of the most comprehensive set of vehicle frame and structural specifications in the world
  • Development of advanced vehicle repair systems which incorporate computerized optical/laser measuring for vehicle repair
  • Equipment and software design and software application development for vehicle collision repair, component replacement or vehicle frame evaluation
  • Electronic equipment development and technical support

Chief® has special cooperative programs with many of these OEM Account. If your dealership has or is thinking about opening a body shop, contact Chief Automotive® for information on any available special OEM program service and/or pricing.

Chief Collision Technology
Buick
Buick
Cadillac
Cadillac
Chevy
Chevrolet
Chrysler
Chrysler
Ford
Ford (USA)
GM
GM
GMC
GMC
Honda
Honda
Hummer
Hummer
Kia
Kia Motors
Lexus
Lexus
Nissan
Nissan
Renault
Renault
Toyota
Toyota
Volvo
Volvo
Audi
Audi
Bentley
Bentley
BMW
BMW
Bugatti
Bugatti
Buick
Buick
Cadillac
Cadillac
Chevy
Chevrolet
Chrysler
Chrysler
Ford
Ford (Europe)
Ford
Ford (USA)
GM
GM
GMC
GMC
Honda
Honda
Hummer
Hummer
Hyundai
Hyundai
Jaguar
Jaguar
Kia
Kia Motors
Lamborghini
Lamborghini
Landrover
Landrover
Lexus
Lexus
Maybach
Maybach
Mercedes-Benz
Mercedes-Benz
Mini
Mini
Nissan
Nissan
Opel
Opel
Porsche
Porsche
Renault
Renault
Seat
Seat
Skoda
Skoda
Smart
Smart
Toyota
Toyota
Vauxhall
Vauxhall
Volvo
Volvo
VW
VW

*Note: Not all product classifications are approved by all OEM’s. Please contact Chief directly for specific approvals.

 

Chief Collision Technology Strategic Productivity Partners
Chief is also an equipment supplier for the following body shop groups:
1Collision Craftsman Collision Master Collision Repair
ABRA Dealer Solutions and Design Mile One Automotive
Allen Samuels Auto Dealer Group Fix Auto USA North Side Collision
Autocrafters of FL Fix Auto Canada Precision Collision
Auto Nations GarageFly, LLC. RTF
Berkshire Hathaway Automotive Gerber (Boyd Group) Schmidt’s Collision (NY & FL)
Boyd Group Canada Larry H. Miller Group Service King
Caliber Leif Collision (OR & WA) United Auto/Penske Group
CARSTAR Lithia Group USA Collision (OH)
CARSTAR Canada MAACO Vision Collision
Collision Automotive Repair Services, Inc Mangussen Car West Vo-Tech Schools
Collision Solutions Network
(CSN – Canada)
Manheim

Have 5 or more shops and want to gain the strategic account benefits these companies have?
Call Richard Perry at 419-779-7895 to find out more information today!

How to buy Chief.

All of our products are sold through a network of qualified and knowledgeable distributors.
Find your local dealer for help with pricing, installing, servicing and training on all of our equipment.

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