About Us
Industry Proven with Market Strength.
Chief Automotive Technologies® was founded in 1972 in Grand Island, Nebraska, USA. Chief® was the first U.S. structural repair equipment manufacturer to attain the distinction of 9001 Certification! ISO 9001 is a standard that designates quality assurance in product design, production, installation and service after the sale. Six locations around the world, and representation in 48 countries on five continents. We understands that success depends upon constant focus on product quality, innovation and exceptional customer service. We align our people and financial resources, and develop metrics to attain our objectives on a daily basis. Chief will continue to strive to understand our markets and adapt to them, but our core philosophy – to serve our customers and shareholders – will not be compromised.
Elektron & Chief Automotive offer collision repair shops a total repair solution. We supply equipment to diagnose and identify collision damage, repair the damage through pulling the frame, replacing parts or welding, and document that the vehicle was returned to the original manufacturer’s specifications. The level of sophistication Elektron welders offer goes beyond just melting two metals together. Data reporting on weld strength, automatic tool recognition and similar technologies provides repair technicians with more time to repair and less worry about ever-changing demands on the collision industry. You’ll be happier that vehicles are being repaired faster with better results and in turn, making your shop more profitable.
What This Means To You
Quite simply, it means more choices. Now you can get Chief quality in a wide selection of product configurations for all sized jobs and shops. Plus you can customize your selection to fit your current needs while leaving the door open to enhance your product as your business grows.
Competitive Pricing. Added Value
More Choices. Higher Quality. Value Pricing. These reasons alone have prompted thousands of body shop professionals to make Chief their sole source of collision-repair equipment. And when you look at the “big picture” in terms of what Chief provides before, during and after the sale, the differences will astound you.
Headquarters
Chief Automotive Technologies
996 Industrial Drive
Madison, IN 47250
Phone: 800-445-9262
Fax: 866-275-0173
Support Information
Customer Support
Phone: 800-445-9262 Option 2
Fax: 866-275-0173
Email:
[email protected]
Tech Support
Phone: 800-445-9262 Option 1
Email:
[email protected]
Background
Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world’s largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle anchoring systems, computerized measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, repair and collision theory.
What We’re All About
- Perceive customers’ real needs and provide products and services to meet or exceed those needs.
- Provide better products and services than our competitors
- Invest to maintain a competitive advantage
- Expect a fair price for the value our products and services provided
OEM / Major Account Partners
Approvals / Homoligation
Chief Automotive Strategic Productivity Partners
Compare and Choose
OEM / Major Account Partners
Chief® and/or Elektron® partners with OEM’s and major collision repair providers worldwide, and is proud to be their preferred equipment supplier for collision-repair products and services. Chief® and/or Elektron® is proud to partner with OEM’s worldwide to aid in their success through ongoing collision-repair training, vehicle frame specification development and new innovative repair techniques.
Chief® and/or Elektron® acts as a virtual partner with OEM’s, working directly with their Technology Centers on the design and development of current – and future – vehicle collision repair and component replacement processes, including:
- Development of vehicle collision repair systems, processes and equipment
- Design and development of the most comprehensive set of vehicle frame and structural specifications in the world
- Development of advanced vehicle repair systems which incorporate computerized optical/laser measuring for vehicle repair
- Equipment and software design and software application development for vehicle collision repair, component replacement or vehicle frame evaluation
- Electronic equipment development and technical support
Chief® and/or Elektron® has special cooperative programs with many of these OEM Account. If your dealership has or is thinking about opening a body shop, contact Chief Automotive® or Elektron® for information on any available special OEM program service and/or pricing.
| Chief Automotive | |||||||
 Buick |
 Cadillac |
 Chevrolet |
 Chrysler |
 Ford (USA) |
 GM |
 GMC |
 Honda |
 Hummer |
 Kia Motors |
 Lexus |
 Nissan |
 Renault |
 Toyota |
 Volvo |
|
| Elektron | |||||||
 Audi |
 Bentley |
 BMW |
 Bugatti |
Buick |
Cadillac |
Chevrolet |
Chrysler |
Ford (Europe) |
Ford (USA) |
GM |
GMC |
Honda |
Hummer |
 Hyundai |
 Jaguar |
 Kia Motors |
 Lamborghini |
 Landrover |
 Lexus |
 Maybach |
 Mercedes-Benz |
 Mini |
Nissan |
 Opel |
 Porsche |
 Renault |
 Seat |
 Skoda |
 Smart |
Toyota |
 Vauxhall |
Volvo |
 VW |
||||||
*Note: Not all product classifications are approved by all OEM’s. Please contact Chief directly for specific approvals.
| Chief Automotive Strategic Productivity Partners | ||
|---|---|---|
| Chief is also an equipment supplier for the following body shop groups: | ||
| 1Collision | Craftsman Collision | Master Collision Repair |
| ABRA | Dealer Solutions and Design | Mile One Automotive |
| Allen Samuels Auto Dealer Group | Fix Auto USA | North Side Collision |
| Autocrafters of FL | Fix Auto Canada | Precision Collision |
| Auto Nations | GarageFly, LLC. | RTF |
| Berkshire Hathaway Automotive | Gerber (Boyd Group) | Schmidt’s Collision (NY & FL) |
| Boyd Group Canada | Larry H. Miller Group | Service King |
| Caliber | Leif Collision (OR & WA) | United Auto/Penske Group |
| CARSTAR | Lithia Group | USA Collision (OH) |
| CARSTAR Canada | MAACO | Vision Collision |
| Collision Automotive Repair Services, Inc | Mangussen Car West | Vo-Tech Schools |
| Collision Solutions Network (CSN – Canada) |
Manheim | |
Have 5 or more shops and want to gain the strategic account benefits these companies have?
Call Richard Perry at 419-779-7895 to find out more information today!
Compare and Choose
Chief offers the most extensive line of pulling, measuring, anchoring and vehicle specification products in the industry, but we realize that different shops have different needs. As a result, Chief continues to aggressively develop and launch innovative products that enable shops of all shapes and sizes to become more productive and successful.
Ready to step up? To find out more, contact your Chief representative today at | (800)-445-9262.
